Nikon completes acquisition RED.com, LLC
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Nikon Corp. announced, as of April 8, it has successfully acquired 100% of the outstanding membership interests of RED.com, LLC (RED), as previously announced. According to this PetaPixel report, the acquisition was precipitated by RED’s patent infringement suit against Nikon in 2022.
Upon RED becoming a wholly owned subsidiary, RED’s President Jarred Land became a close Advisor to the company, along with RED’s founder James Jannard. Keiji Oishi, of Nikon’s Imaging Business Unit, assumed the role of CEO, and Tommy Rios, Executive Vice President of RED, moved into the role of Co-CEO. In a separate announcement, RED’s chief design officer, Matthew Tremblay, has resigned.
“Welcoming RED, a company that has been at the forefront of innovative technology, to the Nikon family is sure to expand the possibilities of imaging expression, and further delight the market with its innovation,” comments Hiroyuki Ikegami, Executive Vice President and General Manager of Nikon’s Imaging Business Unit. “Combining the best of both companies and working together to develop new, distinctive products, is our goal and for the brand to remain the choice for fans of Nikon and RED, and possibly reach out to an even wider audience.”
“I believe it is my mission as the representative of RED to develop the market in a way that will pay respect to the corporate cultures of RED and Nikon,” says Oishi. “You can look forward to RED’s future product development which will aim to meet and exceed the expectations of cinematographers around the world.”
“We are the pioneer in digital cinematography, and the synergy with Nikon will only help us to continue to evolve,” says Rios. “We’ll continue to deliver cutting-edge technology that no one has ever seen before. We remain committed to working together with the RED dealers around the world.”
According to a press release, there will be no changes to RED’s current product lineup, partners, and relationship with the dealers. RED will continue to support its policies with warranties, repair services, customer services, and overall product support.